the nameFirst of all, you should consider a name your best and, if i may say, free advertising tool. It’s a powerful tool which helps your company in marketing and advertising campaings. Names can put you in a different position than your competitors, they are also the connection between you and customers. Brand names can help you deliver an image of your company or products to the audience and they can maximize your profits.

Strong names are the consequence of a solid and well done positioning strategy that will distinguish your brand from competitors. You may think that a successful brand name was made by magic and nobody can beat that. But powerful names are created within a process that is focused, intelligent and logical, a process that will deliver a fresh, effective and dynamic brand name. To start this process it is absolutely necessary to decide what the new name should communicate, and what it should not. You should also determine what the new brand name can and will do for you.

So, what a name can do for you?

  • distinguish your brand from competitors
  • prove that you are different
  • possitive connection between you and customers
  • be rememberable
  • word-of-mouth advertising which is free

and so on.

A naming project is really a positioning project. Once you develop the brand positioning, then you name that positioning.