braincache - break the patterns

Cyprus Auto goes WordPress

andrei.m — Fri, 20 Jul 2007 17:23:34 +0000

Since it started - end of summer 2006 - Cyprus Auto used different platforms for publishing. forum > joomla > and now, back to the easiness - a blog system. using wordpress seemed to be a smart move, since simplicity became number one technique in news publishing.

Cyprus Auto is an independent online magazine about cars. We provide articles from the automotive industry around the world and from Cyprus also. Our sources of information are press releases from the main car manufacturers, important tuning brands in the world, other car related blogs, press agencies and local newspapers.

By the way, we are looking for editors. Anyone who feels like writing should drop us an email at: info[at]cyprus-auto[dot]com.

braincache.net is almost ready

andrei.m — Tue, 24 Oct 2006 23:36:03 +0000

it’s been a while since we did something about our website. we had the layout ready, but none available for code and html, so i said ok, i’ll do it. at least the html part. less design elements, more user friendly. and i believe this is the best thing to do when you try to make the difference in this area of activity (web design, that is). anyhow, your work will prove your skills.

so, the website is made tableless or css only if you like. big problems (as usual) with IE compatibility, but we did it ;) also i saw that Opera has a thing called bug when it comes to multiple h’s on the same line, even if you use clear: none; so we had to remove those h, but that’s ok. no big deal. what else can i say… i hope we will hit the cyprus market soon and… competitors, beware!

What a name can do for you?

andrei.m — Wed, 27 Sep 2006 12:42:29 +0000

First of all, you should consider a name your best and, if i may say, free advertising tool. It’s a powerful tool which helps your company in marketing and advertising campaings. Names can put you in a different position than your competitors, they are also the connection between you and customers. Brand names can help you deliver an image of your company or products to the audience and they can maximize your profits.

Strong names are the consequence of a solid and well done positioning strategy that will distinguish your brand from competitors. You may think that a successful brand name was made by magic and nobody can beat that. But powerful names are created within a process that is focused, intelligent and logical, a process that will deliver a fresh, effective and dynamic brand name. To start this process it is absolutely necessary to decide what the new name should communicate, and what it should not. You should also determine what the new brand name can and will do for you.

So, what a name can do for you?

distinguish your brand from competitors
prove that you are different
possitive connection between you and customers
be rememberable
word-of-mouth advertising which is free

and so on.

A naming project is really a positioning project. Once you develop the brand positioning, then you name that positioning.

Codename: KMH

andrei.m — Tue, 26 Sep 2006 11:37:15 +0000

As some people might wonder what’s going on with braincache, we would like to let you know we are working hard to finish the first and the most important project of ours. It will be designed only for Cyprus for the moment and will be outrageous i might say. I’m not going to say what’s this all about because it might scary our competitors. Anyhow we are trying to dominate this area of activity and also to gather the main players out there. Nobody says it will be easy to conquer Cyprus’ greek part but we are doing our best.

So, without further delay, get ready to be involved in our project. Talk to your mom, dad or sisters and brothers, your uncle and aunt. Tell them that something big will be all over Cyprus soon. Stay tuned!